Performance
Pass Core Web Vitals for real.
LCP, INP and CLS fixes that hold up in Search Console — not just one good Lighthouse run.
Core Web Vitals are the only performance metrics Google actually ranks on. Lighthouse scores are useful for diagnosis, but the number that matters lives in Search Console and is drawn from real Chrome users over a 28-day rolling window. If 75% of your visits don't hit Good on LCP, INP and CLS, you fail — and on competitive search terms that failure costs you positions.
The good news is that on WordPress and WooCommerce the failures are usually predictable. Hero images shipped at 3000px wide. Render-blocking JavaScript from page builders. Third-party tags loaded before the page can paint. Layout shifts from web fonts, ads, or images without explicit dimensions. None of these are exotic problems and all of them have known fixes.
What separates a real Core Web Vitals project from a one-off Lighthouse polish is that we measure field data, not lab data. We pull CrUX history, segment by device and connection, identify which URLs are dragging the origin average down, and prioritise fixes by impact. A homepage that gets 60% of your traffic gets attention first; a buried PDF landing page can wait.
The work is detail-driven. Preload the LCP image. Inline critical CSS. Defer or remove unused JavaScript. Reserve space for images, ads and embeds. Move chat widgets and analytics behind requestIdleCallback. Replace bloated sliders with CSS-only equivalents. Switch fonts to font-display: swap with size-adjust descriptors. Each change moves the needle a little; together they move the needle a lot.
What you get
Field-data audit
CrUX history, PageSpeed Insights origin and URL-level data, real-user monitoring set up for ongoing visibility.
Prioritised fix list
Every issue scored by impact and effort. We tell you what to fix first and what to ignore.
LCP optimisation
Hero image preloading, responsive srcset, AVIF/WebP, critical CSS, font preload — under 2.5s on mobile.
INP optimisation
Long task profiling, JavaScript chunking, third-party deferral, debounced handlers — under 200ms interaction.
CLS elimination
Width/height attributes on every image, font-display tuning, reserved space for ads and embeds — under 0.1.
Search Console verification
We monitor the report for 28 days post-launch and tune until the URLs flip to Good.
Get a free quote
Tell me about your project.
A few quick questions and I'll come back with a tailored quote — usually within one working day.
Step 1
What service do you need?
How it works
Diagnose
Field data audit, lab tests across devices, identification of top failing URLs.
Prioritise
Impact-vs-effort scoring, fixed quote, agreed scope.
Implement
Code-level fixes on staging, verified against lab metrics before deployment.
Monitor
28-day Search Console watch, RUM dashboard, retune as needed.
Book a call
Free 30-minute consultation
Walk through your project, get honest advice, leave with a clear plan. No pressure, no waffle.
FAQs