Performance
Get LCP under 2.5 seconds.
The biggest, fastest win in Core Web Vitals — fixed by an engineer who's done it on dozens of WordPress sites.
Largest Contentful Paint is the metric that makes or breaks Core Web Vitals on most WordPress sites. It measures when your hero image, headline or video poster finishes rendering — the moment the page actually feels like it's loaded. Google wants this to happen in under 2.5 seconds on mobile, and most WordPress sites measured in the field clock in between 3.5 and 6 seconds.
The fix is rarely one thing. It's a chain: the browser has to receive HTML (TTFB), parse it, discover the LCP image, fetch the image, decode it, and paint it. Anything that slows any step pushes LCP up. A slow host adds 400ms to TTFB. Render-blocking CSS adds another 600ms before the image is even discovered. A 2MB hero image takes 1500ms to download on 4G. A late fetchpriority hint costs another 200ms. Add them up and you're at 5 seconds easily.
What we do is fix every link in the chain. Move the site to fast hosting or tune the existing host. Add a CDN to cut image latency. Generate proper responsive srcset images in AVIF and WebP. Preload the LCP image with fetchpriority="high". Remove lazy-loading from above-the-fold images. Inline critical CSS so the browser can paint without waiting for the full stylesheet. Defer non-critical JavaScript. Stop fonts blocking text rendering with font-display: swap.
The result is a site that feels instant on mobile, passes the Core Web Vitals report in Search Console after the 28-day window, and converts better — because every 100ms of LCP improvement reliably nudges conversion rate upward.
What you get
LCP element identification
Per-template analysis: which element is LCP on home, product, category, blog, landing pages.
Image pipeline overhaul
AVIF + WebP with JPG fallback, proper srcset and sizes, dimensions baked into HTML.
Preload + fetchpriority
LCP image preloaded with high priority. Lazy-loading removed from above-the-fold.
Critical CSS
Above-the-fold styles inlined; full stylesheet deferred. Eliminates a render-blocking round trip.
Font optimisation
font-display: swap, size-adjust descriptors, subset to Latin where appropriate, preload critical weights.
TTFB tuning
Hosting recommendation, page caching, object caching — origin TTFB under 200ms cached, under 600ms uncached.
Get a free quote
Tell me about your project.
A few quick questions and I'll come back with a tailored quote — usually within one working day.
Step 1
What service do you need?
How it works
Measure
Field LCP data per template, lab traces on mobile and desktop, identification of the bottleneck per page type.
Plan
Fixed-scope quote with expected LCP improvement per page.
Ship
Implemented on staging, verified against lab targets, deployed with cache purge.
Verify
28-day CrUX watch, retune as field data lands.
Book a call
Free 30-minute consultation
Walk through your project, get honest advice, leave with a clear plan. No pressure, no waffle.
FAQs