Be the answer AI recommends.

Roughly 60% of Google searches now return an AI Overview above the organic results. Millions of buyers ask ChatGPT and Perplexity "who's the best [service] in Bournemouth?" every week. If your site isn't structured for AI to read, cite and recommend, you're invisible in the fastest-growing area of search — and your competitors aren't paying attention yet.

Why AI search changes everything

Buyers used to scan ten blue links. Now they read one AI paragraph and click the businesses inside it. Citation share — not ranking position — is the new currency. Getting cited compounds: AI engines learn which sources to trust and return to them.

AEO vs GEO explained

AEO (Answer Engine Optimisation) targets traditional AI answer surfaces — Google AI Overviews, Bing Copilot, voice assistants. GEO (Generative Engine Optimisation) targets generative chat engines — ChatGPT search, Gemini, Perplexity. The techniques overlap but the measurement and content patterns differ. We do both.

Structured data and entity signals

Schema.org markup (Organization, LocalBusiness, FAQPage, Service, Product), consistent NAP across the web, Google Business Profile alignment, Wikipedia/Wikidata presence where relevant, and clear entity references in copy. This is how AI engines build a confident picture of who you are and what you do.

Content AI can cite

Short, factual answers above the fold. Clear Q&A blocks. Tables. Statistics with sources. Definitive statements instead of hedged waffle. Most agencies are still writing for word count — we write for citation.

Measurement that proves it works

Monthly AI citation tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews for your priority queries. You see which prompts cite you, what they say, and where competitors still beat you.