AI SEO that actually ranks.

"AI SEO" has become marketing shorthand for two very different things. Half the industry uses it to mean "ChatGPT spitting out 50 blog posts a week", which Google quite reasonably treats as spam. The other half — the half worth paying — uses AI to accelerate proper SEO: better keyword research, faster content briefs, scaled programmatic pages, automated technical monitoring, schema generation, and optimisation for AI search engines like ChatGPT and Perplexity. We do the second.

What Google actually said about AI content

Google's March 2024 spam policy clarification put this to bed: AI-generated content is fine if it's helpful, original and people-first. What Google penalises is "scaled content abuse" — mass-produced low-quality content designed to manipulate rankings, whether written by AI or humans. The threshold is the same: useful, original, demonstrating expertise. AI used as a drafting tool with editorial oversight passes. ChatGPT output published unedited fails.

Where AI accelerates real SEO

Keyword research and clustering: LLMs cluster 10,000 keywords into topic groups in minutes — work that used to take a strategist days. Content briefs: AI generates structured briefs from SERP analysis (headings, entities, questions to answer, internal links) ready for a human writer. First-draft content: AI drafts from briefs at 10x human speed; editor adds expertise, originality and brand voice. Programmatic SEO: templates + structured data + AI-generated unique copy produces hundreds of long-tail pages without spam. Internal linking: LLMs analyse your site and suggest contextually relevant internal links at scale. Schema generation: AI generates JSON-LD from page content. Rank monitoring: automated AI summaries of what changed and why.

Optimising for AI search

ChatGPT, Perplexity, Google AI Overviews and similar are reshaping how people find information. Zero-click rates are rising. "Being cited" is the new "being ranked". Optimising for AI search means: clean structured content with clear assertions, comprehensive coverage of a topic in one place, schema markup so machines understand your content, original data and quotable statistics, digital PR to build citation worthiness, and FAQ schema for direct answer extraction. Most of this overlaps with great classic SEO — which is good news.

Our AI SEO workflow

Month 1: technical audit (Core Web Vitals, schema, crawl, indexation), keyword universe mapping with AI clustering, content gap analysis vs competitors, programmatic SEO opportunities identified. Month 2 onwards: 4–12 long-form articles per month (AI-drafted, human-edited, original data added), programmatic pages rolled out in batches, internal links monitored and improved, schema applied, digital PR for genuine backlinks, monthly rank and traffic reporting.

What we won't do

We won't publish unedited AI content. We won't build PBNs or buy links. We won't promise rankings we can't deliver. We won't spam your site with thin programmatic pages just to look busy. And we won't pretend AI is magic — it's a tool that makes good SEO faster, not a shortcut to skip the strategy.

Pricing

One-off AI SEO audit: £600–£2,000. Monthly retainer (technical + content + programmatic): £1,200–£4,500. Enterprise programmatic SEO programmes: £5,000+/month with custom tooling. Every retainer includes plain-English monthly reporting tied to traffic, leads and revenue — not vanity keyword positions.