Solar panel installer website design.

The solar market in the UK is hotter than it's ever been. Energy prices have rewritten the maths on payback, battery storage has gone mainstream, and homeowners who'd dismissed solar five years ago are now actively searching. The installers winning this wave aren't necessarily the biggest — they're the ones whose websites do the technical pre-sell properly. MCS visible. Realistic savings calculated on the page. Battery storage explained. Finance options clear. EV chargers cross-sold. The companies still running brochure sites from 2018 are getting left behind.

The single highest-leverage feature is a real savings calculator. Postcode, rough monthly electricity bill, roof orientation, shading questions — and the page returns an estimated system size, annual generation, annual savings and Smart Export Guarantee income, with a "book a free survey" CTA right next to the numbers. Done well it qualifies and converts simultaneously, books surveys at multiples of static contact forms, and gives your team a sales conversation that starts at "let's confirm the design" instead of "let me explain how solar works".

Around the calculator: MCS accreditation number prominent (without it customers can't claim SEG), RECC membership for consumer protection, manufacturer-trained installer status for the panel and inverter brands you fit (Sunsynk, GivEnergy, Solis, SolarEdge, Tesla Powerwall, etc.). A dedicated battery storage page because retrofit batteries are now half the enquiries — Tesla Powerwall 3, GivEnergy AIO, BYD, Pylon, with clear pricing brackets and capacity guidance. An EV charger page cross-linked everywhere because solar customers buy EV chargers within 18 months. Finance options (Lendology, Phoenix, interest-free) given proper space because they convert hesitant buyers.

And the commercial track — roof-mounted arrays for SMEs, ground-mounted for landowners and farms, PPA arrangements where you offer them. Different buyer, different ROI conversation, different paperwork (DNO G99, half-hourly metering, business-rate considerations). Separate section with case studies, capability statement and a dedicated commercial enquiry form. Done right the site captures domestic enquiries on the calculator while you sleep and shortlists you for £100k+ commercial installs when sustainability leads go shopping.