Electrician website design for serious sparks.

The work an electrician gets from a website breaks into three buckets: planned domestic (rewires, fuse boards, lighting, sockets), compliance (EICRs for landlords and letting agents, PAT testing, EV charger installs), and emergency (no power, tripping breakers, burning smells). Each one is a different search, a different mindset and a different page. A site that tries to be everything to everyone is invisible to all three.

EICRs in particular have become the dominant electrician search in many areas since the 2020 Electrical Safety Standards regulations made five-yearly inspections mandatory for private rented properties. Landlords and letting agents Google "EICR [town]" weekly. If you've got a dedicated EICR page with clear pricing, what's tested, turnaround and the certificate format you supply, you'll book out faster than your phone can ring. Same with EV charger installs — the fastest-growing electrical service in the UK, and one homeowners specifically search for by name with brand intent ("Pod Point installer near me").

We build electrician sites around those real searches, not around generic "trustworthy electrician" copy. NICEIC, NAPIT, ECA or Stroma logo and registration number front and centre — landlords and letting agents specifically search by registration body, and not showing it costs you leads. Service pages structured by job type with pricing where you can give it and call-outs where you can't. Click-to-call optimised, Google Business Profile properly set up, reviews actively collected, schema markup so you appear in rich Local Pack results.

If you do both domestic and commercial, we usually build two distinct paths from the homepage — homeowners want price reassurance, commercial clients want compliance and references. Trying to address both with one tone of voice usually converts neither. Hosting, domain, SSL, GBP setup, review collection and care plan all sorted.