How much does a website redesign cost?

A redesign is rarely just "make it look nicer". It's a chance to fix conversion, rebuild on a better platform, modernise SEO, and consolidate years of accumulated cruft into something that actually serves the business. Done well it's the highest-ROI marketing project most companies run all year. Done badly it tanks organic traffic for 12 months and costs £20k more than it should. Here's how UK redesign pricing actually works.

UK redesign pricing by scope (2026)

Visual refresh (£800–£2,500): Same platform, same structure, new design. New typography, colour palette, hero sections and image treatments. Fast (2–4 weeks), low risk, modest impact. Good when the site is fundamentally healthy but visually tired.

Small business redesign (£2,500–£8,000): 8–20 pages rebuilt with new design and improved structure on the same platform. Content audit, on-page SEO improvements, Core Web Vitals work, fresh imagery. 6–10 week timeline. The most common project and the highest-ROI for SMBs.

Mid-market redesign or replatforming (£8,000–£30,000): 30–100 pages, possibly migrating from one CMS to another, integration rewiring, content migration, redirect strategy and proper SEO preservation. 3–5 month timeline.

Enterprise redesign (£30,000–£250,000+): Design system, accessibility audit, multi-region content, headless architecture, SSO, ERP integrations, full discovery and UX research phase. 6–12 months, multiple stakeholders, formal governance.

The hidden costs of redesigning

Quotes that look low usually exclude: content migration (10–30 hours for a typical SMB site), redirect mapping (every old URL needs a 301 to its closest new equivalent), SEO audit and preservation (£500–£3,000), integration rebuilding (CRM, booking, email — £500–£5,000), QA across devices and browsers, training and post-launch monitoring to catch traffic drops fast. Ask for these as line items, not assumptions.

Protecting your SEO during a redesign

This is where most cheap redesigns fail. A proper SEO preservation workflow includes: full crawl of the existing site, identification of top-traffic and top-converting pages, URL mapping spreadsheet, 301 redirect implementation for every changed URL, schema migration, internal link audit, sitemap regeneration, and post-launch Search Console monitoring for 60 days. Skipping any of these typically costs 20–60% of organic traffic and 6–12 months of rebuilding rankings. The work itself costs £500–£3,000 — wildly cheaper than the lost revenue.

When to redesign vs when to refresh

Refresh if your conversion rate is healthy, your tech is current, your SEO is performing, and the design just looks slightly dated. Redesign if any two of these are true: conversion is dropping, you're on a platform you've outgrown, your site is failing Core Web Vitals, mobile UX is broken, the codebase is unmaintainable, or your brand has materially changed. Don't redesign because a competitor did — measure first.

What I charge

Visual refresh from £950. Small business redesigns £2,500–£6,500. Mid-market redesigns and replatforming £8,000–£25,000. Every project includes SEO preservation work, redirect mapping, post-launch monitoring and a written handover. Fixed price, no scope creep, no surprise invoices.