Joiner websites built like a workshop portfolio.

A joiner is closer to a furniture maker than a trade contractor, and the website should look like it. Customers commissioning a hand-built kitchen, a bespoke staircase, sash window restoration on a period property or a fitted study spend weeks researching before they enquire — they're not booking a callout, they're shortlisting craftspeople whose work they admire. The website's job is to be the portfolio that earns the conversation.

We build joinery sites with the same care a joiner takes with a dovetail. Workshop photography front and centre — machinery, work in progress, finishes being applied, and finished pieces in real customer homes. Short videos work even better if you've got them. Bespoke kitchens get their own page with detailed photography, sample finishes, the design process, and ideally a PDF brochure to download (gated for lead capture if you want). Staircases get the same treatment. Sash window restoration — a £600–£900-per-window service with a high-intent, low-price-sensitivity audience — gets a dedicated page with in-progress photos (draught proofing, cord replacement, glazing) because period property owners search by exactly that term.

Materials matter on a joinery site too. A "materials and finishes" page — oak, walnut, ash, sapele, solid versus engineered, FSC certification, water-based versus oil — educates customers who want to understand what they're buying and positions you as a maker rather than a fitter. The same page doubles as long-tail SEO content, ranking for every material-specific search.

Then the practical layer: Google Business Profile properly set up (joiners get more leads from GBP than they realise), a portfolio that loads fast on mobile despite being photo-heavy, a clear "request a quote" flow that captures scope details rather than just a phone number, and a review workflow that turns every happy customer into a five-star review on the listing that drives most of your future leads. Hosting, SSL, care plan all sorted.