Estate agent websites that win instructions.

Estate agency is the most competitive local search market in the UK. Rightmove and Zoopla dominate property search itself, so your website has to win on the things they can't — local expertise, valuation lead generation, instructional content, brand trust, and conversion design that turns a curious browser into a booked valuation. The agencies winning in 2026 are the ones treating their website as a lead engine, not a brochure.

Why agency websites underperform

Most look identical because they're built on the same handful of off-the-shelf templates from CRM vendors (Reapit Web, Alto, Jupix websites). The integration is easy but the design is generic, the SEO is weak, and the lead capture is buried. Vendors and landlords don't pick an agent because their website is "fine" — they pick the one whose website looks like it knows the area better than anyone else.

CRM and portal integration done properly

We integrate with Reapit, Alto, Jupix, Vebra, ExpertAgent and any modern UK estate agency CRM via their feed or API. Property listings sync automatically — for sale, to let, sold, let agreed — with floorplans, EPCs, virtual tours and brochures. Lead capture pushes back into the CRM in real time so your negotiators don't miss a beat. Branch-level routing is supported for multi-office groups.

Instant valuation tools — the highest-ROI feature

An instant online valuation typically generates 3–10x more leads than a "request a valuation" form. We integrate Zoopla's valuation API, PriceHubble, or build custom valuation logic using HM Land Registry sold price data. The vendor gets an instant estimate, you get a qualified lead with property address, and the negotiator follows up to book a market appraisal. Most agencies see this single feature pay back the entire website build inside 3 months.

Area guides and local SEO

This is where agencies actually beat the portals. '[Area] estate agents', 'living in [area]', '[area] property market 2026' — these are winnable, high-intent searches that Rightmove and Zoopla don't optimise for. We build proper area guides with local knowledge, school catchments, transport, demographics, current sold prices and your honest take on the market. Add Google Business Profile optimisation per branch, local schema, review generation and citations — most agencies see organic enquiries grow 50–150% inside 6 months.

Conversion design across the funnel

Property search results with map view and saved alerts. Individual property pages with strong visual hierarchy, floorplans, virtual tours and three clear CTAs (book viewing, request info, WhatsApp). Branch pages with real team photos, direct dial numbers, and reviews. Sticky valuation CTA on every page. Most existing agency sites lose vendors in the gap between intent and contact — we close it.

Pricing

Single-branch agency with CRM integration: £3,500–£7,500. Multi-branch group with area guides, valuation tool and lead routing: £7,500–£15,000. Franchise/network builds with central control and branch-level customisation: £15,000–£40,000. Care plans (maintenance + content + local SEO) from £150/month.