PT Web Design
Personal trainer websites that win clients.
Conversion-focused PT websites with online booking, programme sales, membership and the local SEO that gets you found by people actually ready to train.
Most personal trainers under-invest in their website and over-invest in Instagram. That trade was fine in 2020. In 2026 it's the reason great trainers stay capped at 25 1-2-1 clients while less talented ones build six-figure online coaching businesses on the back of websites that actually sell. The website does the boring work of turning interest into bookings while you focus on training people.
What a 2026 PT website needs to do
Convert mobile traffic in under 60 seconds. Show your real face, real clients, real results — not stock gym photos. Make booking a first session frictionless. Sell digital programmes, plans and memberships on autopilot. Rank for '[town] personal trainer' and the long-tail searches around your speciality. Integrate cleanly with your coaching platform (TrueCoach, Trainerize, PT Distinction) so the client experience is seamless. Capture email addresses so you can re-engage browsers who weren't ready to buy on day one.
Local SEO — the unfair advantage
Most personal trainers ignore SEO and compete entirely on Instagram and word of mouth. The trainers who set up a proper Google Business Profile, write a few area pages, post reviews and target '[town] personal trainer' searches find a steady stream of warm leads that don't require any social posting at all. Local competition is usually weak — most PT websites haven't been touched since 2019.
Selling programmes, not just sessions
The ceiling on 1-2-1 PT is roughly £80k/year because hours are finite. Online programmes (£20–£200 one-off), group coaching (£60–£200/month), and apps with gated content (£10–£40/month) scale beyond your hours. We build the systems — Stripe checkout, MemberPress or BuddyBoss for gated content, automated welcome sequences via ConvertKit or MailerLite, integration with TrueCoach or Trainerize for plan delivery.
Booking and onboarding
Embedded Calendly or Cal.com for consultations, deposit collection via Stripe, automated welcome email with intake forms, calendar invite, parking instructions and what-to-expect. The first impression of working with you is now the website experience, and it should feel as polished as the actual training.
Pricing
Starter PT site (5 pages, booking, basic SEO): £900–£1,800. Growth PT site (programmes, lead magnet, blog, local SEO): £1,800–£3,500. Online coaching brand with membership, gated content and full automation: £3,500–£8,000. Care plans (hosting + maintenance + monthly content) from £49/month.
What you get
Custom design
Built around you and your clients — not a template every other PT uses.
Online booking
Embedded Calendly, Cal.com, TrueCoach or your platform of choice.
Programme sales
Stripe checkout, automated delivery, recurring billing for memberships.
Local SEO built in
GBP, location pages, schema and review flow — dominate '[town] personal trainer'.
Email capture
Lead magnet + automated welcome sequence to nurture browsers into clients.
Coaching platform link
Single-sign-on or embedded onboarding into TrueCoach, Trainerize, PT Distinction.
Get a free quote
Tell me about your project.
A few quick questions and I'll come back with a tailored quote — usually within one working day.
Step 1
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Walk through your project, get honest advice, leave with a clear plan. No pressure, no waffle.
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