Carpet fitting
Carpet fitter websites that beat the showrooms.
Free-home-measure forms, stairs and landing specialism, supply-and-fit clarity — design for independent carpet fitters who want the better-paying work.
The retail carpet shops dominate the obvious searches with paid ads and showroom inventory, which is exactly why an independent carpet fitter's website needs to do something different. The customer worth winning is the one who'd rather not spend a Saturday in a showroom comparing 200 samples — they want someone who'll come to the house, measure, advise, and quote properly without the upsell. A website built around "free home measure within 48 hours" captures that customer cleanly.
So the design priority is the home-measure CTA — homepage, every service page, prominently above the fold on mobile. A simple form (name, postcode, rooms, preferred day) converts faster than a phone number alone. Then the service pages: stairs and landings as their own page (this is where the craft separates the professionals from the average — mitred corners, neat junctions, even risers, photos in good light), bedrooms and lounges, hallways, and a commercial path for office and letting work.
The under-used differentiator is showing the technical detail — gripper specifications, underlay grades, fitting standards, smooth edges, joining techniques. Customers don't search for it, but content that explains why a £4,800 quote isn't the same as a £2,900 one positions you as the right option rather than the cheap one. Photos of finished stairs in particular sell themselves — anyone whose photos show crumpled bedroom corners is competing on price; anyone whose photos show professional stair fits competes on quality.
Per-square-metre labour pricing published transparently ("£4–£6/sqm fitting, underlay and gripper extra, stairs per stair"), supply-and-fit versus fit-only clarified upfront, Google Business Profile properly set up (carpet fitters massively under-use this), and a review workflow that turns every finished job into a Google review. Hosting, SSL, care plan all sorted, and a mobile-first site that loads fast enough for the customer measuring up a job at 9pm to book a visit before they go to bed.
What you get
Free home measure CTA
Prominent on every page. Form captures postcode, rooms, preferred time — converts higher than a phone number alone.
Stairs + landings page
The craft trade's showcase. Photos of mitred corners and neat junctions sell themselves.
Supply-and-fit vs fit-only clarity
Two clear routes — different scheduling and pricing models. Resolves common customer confusion.
Technical detail content
Gripper, underlay grades, fitting standards, joining. Positions you as the right option not the cheap one.
Published per-sqm pricing
Transparent rates, stairs priced per stair, indicative room totals — qualifies and pre-sells.
Commercial path
Offices, lettings, contract work — separated from domestic if you do it.
Google Business Profile
Optimised for Local Pack, photos posted regularly, reviews actively collected.
Hosting + care
UK managed hosting, SSL, backups, security, content updates on care plan.
Get a free quote
Tell me about your project.
A few quick questions and I'll come back with a tailored quote — usually within one working day.
Step 1
What service do you need?
How it works
Scope + photos
Services, photo library, specialisms (stairs in particular).
Build
Focused 6-page site, mobile-first, home-measure CTA throughout.
Local SEO
GBP optimised, schema, NAP consistency.
Launch + grow
Migrate, SSL, Search Console, review workflow, care plan.
Book a call
Free 30-minute consultation
Walk through your project, get honest advice, leave with a clear plan. No pressure, no waffle.
FAQs