Bathroom fitter websites that win full refits.

A bathroom refit is the second-biggest room spend in a UK home after the kitchen — £6k–£14k for mid-market, £10k–£20k for wet rooms and high-end. At that price point, the customer is not booking on a phone call; they're researching for weeks, comparing three quotes, asking friends, scrutinising galleries. The bathroom fitter whose website looks like a magazine wins the work. The one whose homepage shows a stock photo of a chrome tap loses.

Three things drive that. First, photography in real customer homes — not showroom or stock — that shows the finish standard, the tiling detail, the lighting, the considered choices. Three or four detailed case studies with before-and-after, brief, finished result and cost band outconvert thirty thumbnail gallery shots. Second, the "turnkey refit" framing — selling project management of all the trades involved (plumber, electrician, tiler, plasterer, sometimes a builder) as a single quote with one point of contact. This shifts you out of the commodity fitter market into £8k–£14k full refits, and most customers strongly prefer it. Third, specialist sub-services with dedicated pages: wet rooms (premium customer, specialist install, high-intent search), accessible and mobility bathrooms (under-served, growing, often DFG-funded), small cloakrooms (entry-point that leads to bigger jobs later).

Branded supplier mentions (Vado, Hansgrohe, Crosswater, Geberit, Roca, Mira, Aqualisa) signal quality without committing you to one supply chain. Showroom partnerships if you have them. Waterproofing systems referenced for wet rooms (Schluter Kerdi, Bal WP1) — customers commissioning a £15k wet room want to know it won't leak. Public liability and employer's liability insurance amounts stated. Indicative pricing bands per room type so customers self-qualify before they call.

Then the practical layer: Google Business Profile properly set up, photos posted from every install (Google rewards it), review workflow built in. Hosting, SSL, care plan all sorted. The bathroom fitters who run their website as a proper sales asset book six months ahead; the ones who treat it as a brochure book whoever's spare on the day.