Painter & decorator websites that win the better work.

Painting and decorating is a finish trade, which means it's bought on aesthetics. The decorator whose website shows beautifully shot, well-lit interiors in real customer homes wins the £4,500 four-bedroom whole-house repaint. The one whose homepage has a stock photo of a paint pot wins the £180 bedroom job. Same trade, completely different work, and the only material difference is the photography.

So the design priority is photos in good light. Phone photos work fine — modern phones outperform old DSLRs in interiors — if you take them with daylight, no clutter, and a moment of composition. Three or four standout shots per project beat fifty quick snaps. We'll guide what to shoot if your archive is thin, and we'll structure the site so the photography does the talking. Hero galleries, project-by-project case studies, specialist work surfaced where it earns its place.

Service splits matter. Interior versus exterior is the obvious one — exterior is seasonal, priced differently, and a bigger ticket. Then specialist finishes get their own pages: hand-painted kitchens (a £2,000–£8,000 service with low local competition and a high-intent "hand-painted kitchen [town]" search), spray painting, micro-cement, polished plaster, lime wash, decorative finishes. Wallpapering — currently undergoing a serious revival in period and high-end residentials — deserves its own page too; few painters showcase it properly, leaving the search wide open.

Day rates published transparently ("£180–£220/day labour, materials separate") qualify leads and save phone time. Commodity rooms with all-in pricing ("bedroom from £450, includes paint") pre-sell. Dulux Select Decorator or Farrow & Ball Approved badges if you've got them — homeowners specifically search by paint brand affiliation in higher-end areas. Public liability insurance stated. Google Business Profile optimised with photos from every job (Google rewards it), review workflow built in. Hosting, SSL, care plan all sorted.