Groundworker websites built for serious work.

Groundworks is a credibility business. Main contractors awarding sub-contract foundation and drainage work to a new firm vet hard — CHAS, Constructionline, CSCS card coverage, SMSTS and SSSTS supervisors, NRSWA tickets for highway work, NPORS or CPCS plant operator tickets, RAMS templates, recent project references. They don't book groundworkers on a phone call; they audit them. The website's job is to pass that audit in five minutes so the procurement call lands at the top of the shortlist.

So we build groundworker sites with two clear paths from the homepage — "Commercial & sub-contract" and "Self-build & private" — because the two audiences want completely different proof points. Commercial pages surface accreditations prominently (CHAS, Constructionline, CITB, all the safety and competence schemes), list plant and machinery owned (excavators, dumpers, rollers, lasers, levels), state insurance amounts (typically £5m public, £10m employer's), and link out to recent contract references where you can. Self-build pages lead with case studies — new build foundations, drainage installations, beam-and-block oversites, retaining walls — because self-builders compare on substance and prefer firms who've done their kind of project before.

Service pages split by job type. Foundations and footings (strip, raft, trench-fill, piled), drainage (foul, surface water, SuDS, soakaways), oversite (concrete slab, beam-and-block), retaining walls (gabion, mass concrete, reinforced), muck-away and excavation, sub-base prep for paving and driveways, sewer connections including CCTV survey and lateral work, demolition if you offer it. Each page covers what's included, typical specs, plant deployed, and project examples. The drainage page in particular benefits from SuDS content given current regulations around surface water on new build and extension projects.

Photos of real plant on real sites — excavators digging foundations, dumpers tracking, gang in PPE around drainage runs — outperform any amount of stock imagery for commercial credibility. Google Business Profile properly set up (groundworkers often miss this), hosting, SSL, care plan all sorted. The whole site framed as "this is a serious groundworks contractor" rather than "this is a man with a digger".