Fencing contractor websites that book full runs.

Fencing is one of those trades where the website's job is almost entirely to qualify and quote. Customers know they need a fence — they're not researching whether to have one. What they want is photos that look like the standard they're after, a clear idea of price per metre so they're not waiting on a stranger's quote, and confidence that the contractor will actually turn up. Get those three right and the calendar fills.

So we build fencing sites around the gallery, the price page and the booking. Service pages split by fence type — closeboard / featheredge (most popular domestic by a wide margin), panel fencing (lap, hit-and-miss, double-sided), post-and-rail (rural and equestrian), security fencing (palisade, mesh, weldmesh), composite fencing (premium, low-maintenance, growing fast), bespoke screen fencing, agricultural stock fencing. Each gets a dedicated page because each is a different customer with a different search behaviour and a different price expectation.

Per-metre pricing published transparently is the single biggest differentiator. "£70–£110/metre supplied and fitted depending on height and style, concrete posts add £5/metre, gates priced separately, old fence removal £8/metre" eliminates the dance and books leads that are already pre-qualified by budget. Most local fencers hide pricing behind a phone call; the one who shows it wins the customer who's tired of chasing quotes.

Bespoke gates deserve their own page — driveway gates, side gates, garden gates are a higher price point, different search term, and often a standalone job. Storm damage capture (a dedicated "fence panel replacement after storms" page) catches the 10x search spike after every named storm. If you also do decking or patios, separate pages rather than a blurry "garden services" catch-all. Google Business Profile properly set up, photos posted from every job (Google rewards it), review workflow built in. Hosting, SSL, care plan all sorted.