Bricklayer websites built for real local work.

Bricklayers serve two completely different customers, and most bricklayer websites fail by trying to talk to both with the same page. Homeowners want photos of finished walls and chimneys, indicative pricing for repointing, and reassurance that you'll turn up. Main contractors looking for sub-contract gangs want day rates, output rates per thousand bricks, CSCS coverage, gang size, insurance amounts and recent project references. The two have nothing in common except the trade itself.

If you do both, the right answer is two clear paths from the homepage — "Homeowners" and "Contractors & Trade" — each leading to its own content set. Homeowner pages around repointing (huge search volume, especially "lime mortar repointing [town]" for period property owners), garden walls and piers (gallery-led, lifestyle-shot, sells itself), chimney repairs and rebuilds (often urgent after storms, well-paying, under-served by most local bricklayers' websites), and brick repairs. Trade pages around sub-contract availability, gang size, day rates, output rates, CSCS and CITB coverage, insurance amounts, and recent main-contract references.

For homeowner work, repointing is the highest-leverage page on the site. It's a high-volume search, comparison-heavy, and has a clear conversion story — lime versus cement mortar, raking out versus grinding, colour matching, indicative cost per square metre, and a before-and-after gallery of finished work. Period property owners specifically search for lime mortar repointing and are willing to pay a premium for someone who knows what they're doing. A page that demonstrates that knowledge wins the work.

Then the practical layer: Google Business Profile properly set up (most bricklayers under-use this), photos posted from every job (Google rewards it), reviews actively collected, and the site fast enough on mobile that phone-tap-to-call works flawlessly. Hosting, SSL, care plan all sorted. The bricklayers who run their website like a proper marketing asset stay booked; the ones who don't, queue up for the leftover work.